THE CONCEPT OF MEDIA CONVERGENCE

Media convergence is the merging of mass communication outlets – print, television, radio, the Internet along with portable and interactive technologies through various digital media platforms. Media convergence is the blending of multiple media forms into one platform for purposes of delivering a dynamic experience.

Media convergence is the joining, or ''converging,'' of distinct technologies into one. It takes completely separate ideas and smashes them together, so that we're left with one big idea.

What Is Media Convergence?

Media Convergence simply refers to the merging of different types of mass media such as Traditional Media, Print Media, Broadcast Media, New Media and the Internet as well as portable and highly interactive technologies through digital media platforms. This results in the combination of 3Cs, i.e. Communication, Computing and Content as all three are integrated through technology.

Jenkins (2006:3), on the other hand, defines convergence as ‘flow of content across multiple media platforms’, suggesting that media audiences nowadays play a crucial role in creating and distributing content, and convergence therefore has to be examined in terms of social, as well as technological changes within the society.

Media Convergence Definition: Up to the time is the media world as it has maximum impact on our society and brought significant changes in our lifestyle. Media is all about entertainment and information from around the world.

Media convergence, phenomenon involving the interconnection of information and communications technologies, computer networks, and media content. It brings together the “three C’s”—computing, communication, and content—and is a direct consequence of the digitization of media content and the popularization of the Internet.

THE CONCEPT OF MEDIA CONVERGENCE Media convergence is themerging of mass communication outlets – print, television, radio, the Internet along with portable and interactive technologies through various digital mediaplatforms. Media convergence is the blending of multiple media forms into one platform for purposes of delivering a dynamic experience.

The Concept of Media Convergence

Convergence is an ambiguous term used by various disciplines to describe and analyse processes of change toward uniformity or union. Its application in the communications sector, often referred to as media convergence, also encompasses valuable approaches and insights to describe, characterize and understand the digital creative economy.

Media convergence was also defined by Nachison, who was the director of American Press Institution’s media center. He said”the strategic, operational, product and cultural union of print, audio, video and interactive digital information services and organizations” (Nachison, 2002).

According to Henry Jenkins, a theoretician of culture and convergence, “media convergence is an ongoing process that should not be viewed as a displacement of old media, but rather as interaction between media forms and platforms”.

Convergence study is the study of media environment where new rules are in force. In media literature the term convergence is used to present and explain many different phenomena. Also a number of convergence typologies appear. „Convergence is an ambiguous concept.

Media convergence describes the collaboration between, or fusion of, at least two types of media in mutually beneficial projects. It usually involves a process that decouples content from media, allowing the same story or entertainment to exist in multiple forms.

Media Convergence Meaning, Benefits and Examples

The concept of convergence is frequently used both in the academic field and within the media industry to denote the ongoing restructuring of media companies as well as to describe the latest developments in media forms, distribution, and consumption. However, there is currently no generally accepted definition of the concept.

At the meso level, media convergence mainly concerns the alteration of media texts as well as their production and distribution. Content, genres and formats have merged in multiple ways and they are distributed over a variety of platforms and channels.

This book is about understanding the convergence patterns between different media. The authors use the term connections to describe the central goal of the book. As a concept, connections explains both the theory and practice of digital media, whether that includes everything from traditional media to social networking.

Henry Jenkins popularized the concept of Convergence Culture in his book having the same name hence the title, "Convergence Culture". Henry examines several facets of media convergence that are presently reshaping the economic, technological, organic, artistic, and global media environments in "Convergence Culture." Convergence, as per Jenkins, is both a "bottom-up" and "top-down" process.

New Media + Development = Development Communication New Media with the quality of H 2 O Fluidity is the most important characteristics of new media. It means to say that new media is such a concept that it is just like any fluid wherever we place it. It takes the form of that container.

Media convergence

ofmedia convergence is tobe a transformation towards unity and uniformity. In other words, it would overstretch the concept of media convergence to expect that every future implication associated with the blurring of boundaries between media will go in the direction of uniformity. Central convergence processes towards uniform­

Media convergence is not a new concept – far from it. There have been plenty of instances since the advent of television. But digital media convergence is much more fast-paced and has more implications than ever before. It would do companies wonders to keep ahead of the changes in the way digital media is used and consumed.

1 KATARZYNA KOPECKA-PIECH Media convergence concepts KEY WORDS media convergence, media divergence, new media ABSTRACT Media researchers have been interested in the problem of media convergence since the 1980s. But the huge wave of publications, conferences and discussions about media convergence began just after the pub lication of Henry Jenkins’ book Convergence Culture.

Convergence in Media can be defined as the “realm of possibilities when co-operation occurs between print and broadcast for delivery of multimedia content through use of computers and the internet.” (Gordon, 2003). The definition of convergence has undergone various changes and adaptations in context of media over the past decade.

Explain the concept of media convergence, and describe how at least two forms of traditional mass media now exist in the realms of digital media. Expert Answer 100% (1 rating) Media convergence is when the different forms of mass communication like television, radio, print merge with each other to form a single entity.

THE CONCEPT OF MEDIA convergence.docx

This concept refers to the fact that while media convergence in general has encouraged audiences to participate in the process of content creation, it requires extended access to modern technologies, familiarity with the new forms of media, as well as developing certain skills (ibid.).

Media convergence is the merging (or joining together) of previously distinct media to create entirely new forms of communication expression. Central to any discussion on media convergence is the term digital media itself, because it provides the context and example through which media convergence occurs.

Unit 3: Convergence Media Concepts. Week Ten Concept. McLuhan’s global village. Jessie Tremmel. McLuhan’s global village is the idea that the world has been brought together into one village because of technology. Information can come from any corner of the world, and be shared with the rest of the world all at the same time.

This chapter is devoted to a discussion of the multifaceted concept of media convergence. Media economics and management scholars and communication professionals have become increasingly interested in convergence over the past 15 years. There are many driving forces behind convergence and the increased interest in the concept.

Consequently, the chapter links the idea of media convergence to a concept, which specifically focuses on the role of technology and its embeddedness in interpersonal and institutional contexts: the concept of “media logic.”

Media Convergence: Advantages and Disadvantages

Media Convergence: Conflicting Opinions Advantages & Disadvantages of Media Convergence The question as to whether media convergence is good or bad is more complicated debate than it seems. One claims that the convergence promotes cooperation between journalists, and gives the people a sense that the media is a part of the community.

convergence is often related to technological advances and in some case has became an excuse for deregulation of the media. This is because there is not a complete definition of what regulations can be applied from the old media to the new one. (2005, p.551) Another perspective of looking at convergence is from the point of view of those

In the late ’90s, most major newspapers established their own websites without the consumer online services. This combination of print and Internet paved the way for the next stage of media convergence. Recent Development. In the last four to five years, media companies have been fine-tuning the concept of convergence.

In short, the book Convergence Culture tackles with cultural changes and social dynamics emerged from the use of new media. As the author delineates in the introduction, this book is about the relationship between three concepts – media convergence, participatory culture, and collective intelligence (p. 2).

With the current generation’s dependence on internet technology, the accelerated technological developments in interactive mediums and the convergence of media , we must embrace this new technology of attention. 12. Course Outcomes • Students will be able to understand the concept of Media Convergence.

History, Concept and Perspectives of Media Convergence

Generally, it manifests two forms of convergence: one between IT and media channels convergence, and mobile con- vergence. Defining «media convergence», Jenkins (2001) identifies five separate aspects of it: technologi- cal, organic, economic, cultural and global convergen- ce.

The concept of multimedia convergence is an ongoing process occuring at various intersections among media technologies, industries, content, and audiences. The word has become one network of social relationships and between its different regions there is a flow of meanings as well as of people and goods.

It is a hybrid of media art, artists integrating photography, film, radio, television, computers, and the internet into their artistic practices. It’s a new genre, unprecedented in the convergence of media, technology and the arts (Rahman, 2007). The art produced by this movement appears to be a mix of cyberpunk with futuristic themes.

Category: Media Convergence and Blurring of Genres Divergence Amidst Convergence by: Jona Antiquiera, Sophia Cuenca, Kyrus Macul There is no need to complicate the revolution of media all throughout the decades.

Evolution of the Marketing Concept; Evolution of the Communications Model; Media Convergence; Evolution of Web Design; Evolution of Search; Evolution of Web Advertising; Web 1.0 to Web 2.0. Evolution of the Internet In order to have a good understanding of the future, it is important to understand from where we have come.

(PDF) Media convergence

Convergence Culture is in many ways the culmination of the past eight years of my life, an outgrowth of m buily effort ud p MIT's tos Comparative Media Studies progra centem fo arsr a conversations about media chang (paste present, , and future) and of my efforts to enlarge public dialogues about popular culture and contemporary life.

technological convergence: In general, convergence is a coming together of two or more distinct entities or phenomena. Technological convergence is increasingly prevalent in the information technology world; in this context, the term refers to the combination of two or more different technologies in a single device .

Welcome to convergence culture, where old and new media collide, where grassroots and corporate media intersect, where the power of the media producer and the power of the media consumer interact in unpredictable ways. This book is about the relationship between three concepts—media convergence, participatory culture, and collective intelligence.

What is Digital Convergence? John Spacey, September 15, 2016. Digital Convergence is the tendency for different technologies, media, content, services and applications to become more similar with time. It is a long term trend that has several elements:

In the 600 square meter, media convergence studio, technical innovation is everywhere from the advanced international crew to the top-notch equipment. Compared to the traditional studio, the biggest difference is it emphasis on the concept of media convergence.

Media Convergence: An Ongoing Process

The article argues that in order to be more precise for theoretical and analytical purposes we have to distinguish between cross-media communication, and cross-media production processes. The article concludes by outlining a model that integrates the perspectives of news work and news texts in convergence journalism.

If Raymond Williams' concept of flow challenges the idea of a discrete television text, then convergence destabilizes the notion of television as a discrete object. Flow TV examines television in an age of technological, economic, and cultural convergence.

interactive media can now be transported in one single carrier technology like the optical fibre transmission and satellite technology. Of all convergence services, the Internet probably provides the most exciting possibilities. The Internet combines communication media into one single service on a computer screen. 3.

Impact of different types of technological convergence Converged networks trials (IP based NGNs by world Telcos) Source: IBM (2005) With hindsight it’s clear that the future of the technological convergence would be distinguished by the process by which telecommunications, information technology and the media, sectors that originally